Audience

Audience

Misinformation Alert: Persuadables VS Scientific Consensus

Misinformation Alert: Persuadables VS Scientific Consensus

Climate misinformation in the UK often attacks climate policy or climate action. But science denial is still prolific online and offline - and Persuadables are engaging with it. Many Persuadables already hold sceptical views about climate change, so what can we do? In this newsletter we will cover: * What'

ACT Event Summary: Climate & Cohesion

ACT Event Summary: Climate & Cohesion

ACT held an in person event recently, when an expert panel discussed how to create effective climate communications against a back drop of the culture wars. This newsletter's key learnings: * What's going on? The culture wars in the context of the cost of living crisis. * How

Audience Insights: Meet the Persuadables in the UK

Audience Insights: Meet the Persuadables in the UK

We talk a lot about 'The Persuadables', the 69% of people in the UK who are neither climate activists or climate deniers. We call them this because they are still 'persuadable' by both pro-climate and anti-climate groups. This makes them an essential audience to engage with

Audience Insights: Using football to talk about climate issues

Audience Insights: Using football to talk about climate issues

With the Premier League about to kick off again soon for another season, this post provides actionable advice on how to create engaging, interest-led climate comms, which centre around football. Included: * Whats going on? What is happening in the football and climate conversation and who's made the most