Advertising

Advertising

Debunking Misinformation with Fact, Myth, Fallacy: An advertising case study

Debunking Misinformation with Fact, Myth, Fallacy: An advertising case study

As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.

Positive, personal storytelling on insulation - before misinformation sets in: An advertising case study

Positive, personal storytelling on insulation - before misinformation sets in: An advertising case study

As part of our mission to supercharge climate communications in the UK, ACT Climate Labs frequently conduct innovative advertising projects in partnership with climate NGOs. We test new techniques, messages and approaches across diverse media, with diverse budgets. All of our campaigns are designed to cut through to hard-to-reach audiences.

Advertising Guide: How to use Reframing to improve communications

Advertising Guide: How to use Reframing to improve communications

This guide is designed to give you the tools you need to improve your messaging on everything climate-related. After reading this guide you should have a good idea about what frames are, how bad actors use them, and how to fight back by crafting your own powerful climate communications. Included

Advertising Guide: Using digital media to supercharge results

Advertising Guide: Using digital media to supercharge results

It is crucial that we increase our reach and engage Persuadables with climate-positive messages. For that, we need to embrace advertising and marketing tactics, such as using a variety of different digital media. In this guide to digital media, we'll discuss: what it is, why it matters, how