Case Study: How to Talk About Aviation with Persuadables to Build Support

As part of ACT Climate Labs’ mission to transform global climate communications, we collaborate with NGOs on innovative projects using the power of advertising. We test new techniques and messages to cut through to hard-to-reach audiences. 

This case study covers our partnership with Climate Catalyst, an NGO sparking climate action on a global scale, and Walnut Unlimited, an award-winning market research agency. Together, we undertook research to better understand narratives and frames that would resonate with the general public and make them receptive to climate action policies dealing with aviation’s impact. 

In this case study: 

• About the research: why we did it and our methodology  
• What’s unique about the research: how this project is different to other aviation research 
• Results and findings: five key findings and what they mean for you