Improving the effectiveness of climate communications

ACT Climate Labs

ACT are on a mission to supercharge the effectiveness of climate communications. Working across the globe, we run impactful creative campaigns for mainstream audiences.

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ACT Climate Labs photo

ACT Climate Labs photo

We collaborate with partners to reach mainstream audiences with positive climate messages. We bring together international expertise in climate, advertising, and behavioural science to craft strategies that effectively engage the public, particularly the ‘Persuadables’: the majority of people worldwide who are neither climate activists nor deniers, but remain open to influence.

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Latest

Join us online in July for a webinar on protecting and proofing the energy transition from disinformation

Join us online in July for a webinar on protecting and proofing the energy transition from disinformation

Join ACT’s Strategy Director, Florencia Lujani, and Head of ACT, Jamie Clarke, on 15th July at 2pm BST for a webinar full of practical tips drawn from ACT Climate Labs’ global campaigns. Disinformation is stalling the clean energy transition. Eroding public trust, fuelling opposition, and delaying projects. Yet few

Guides

The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising

The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising

A Practical Framework to Phase Out Fossil Fuel Advertising View the Blueprint The advertising and media industries are at a turning point. In this report, The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising, ACT offers a commercially grounded, business-first pathway for agencies and media

Strategic Guide: Why you should be 'prebunking'

Strategic Guide: Why you should be 'prebunking'

Strategic guide: Speaking to Persuadables during the general election

Strategic guide: Speaking to Persuadables during the general election

Advertising Guide: why you should reconsider reach

Advertising Guide: why you should reconsider reach

Advertising Guide: Navigating digital algorithms with your climate message

Advertising Guide: Navigating digital algorithms with your climate message

Climate Communications Topics

People Vs Pylons: are anti-net zero groups weaponising genuine concerns? Part 1

People Vs Pylons: are anti-net zero groups weaponising genuine concerns? Part 1

Misinformation alert: Fossil fuels for 'energy security'

Misinformation alert: Fossil fuels for 'energy security'

Misinformation Alert: 15 minute cities

Misinformation Alert: 15 minute cities

Why words matter: key learnings from ACT Persuadables research

Why words matter: key learnings from ACT Persuadables research

How to talk to Persuadables about transport

How to talk to Persuadables about transport

Case Studies

Case Study: How to Talk About Aviation with Persuadables to Build Support

Case Study: How to Talk About Aviation with Persuadables to Build Support

As part of ACT Climate Labs’ mission to transform global climate communications, we collaborate with NGOs on innovative projects using the power of advertising. We test new techniques and messages to cut through to hard-to-reach audiences. This case study covers our partnership with Climate Catalyst, an NGO sparking

Case Study: Refresh Britain, an integrated campaign fighting clean air and transport misinformation

Creating hope for a green industrial future in the West Midlands: An advertising case study

Creating hope for a green industrial future in the West Midlands: An advertising case study

Enabling local climate action with trusted messengers and positive messaging: An advertising case study

Enabling local climate action with trusted messengers and positive messaging: An advertising case study

Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study

Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study