ACT Climate Labs
ACT are on a mission to supercharge the effectiveness of climate communications. We run impactful creative campaigns, and provide strategic advice for members.
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We work with NGOs, good businesses and other organisations trying to reach mainstream audiences with positive climate messages. Our mission is to supercharge the effectiveness of climate communications with advertising techniques. We want to make climate action mainstream. We can only achieve this with climate communicators breaking out of their bubbles and engaging a key target audience: the Persuadables – 69% of the UK population who are neither climate activists nor climate deniers.
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Guides
Strategic Guide: Why you should be 'prebunking'
If you’re working in climate communications, most strategies increasingly must deal with misinformation. And if it includes misinformation, it must include a technique known as “psychological inoculation”. More colloquially, prebunking. In this article:
What is prebunking? Why should climate communicators do it?
How to get ahead. Three ways your
Strategic guide: Speaking to Persuadables during the general election
Advertising Guide: why you should reconsider reach
Advertising Guide: Navigating digital algorithms with your climate message
ACT Event Summary: Why words matter - a new way to speak to Brits about climate change
Climate Communications Topics
Case Studies
Case Study: Refresh Britain, an integrated campaign fighting clean air and transport misinformation
Creating hope for a green industrial future in the West Midlands: An advertising case study
Using trusted TikTok and Instagram influencers for hard-to-reach audiences: An advertising case study
Enabling local climate action with trusted messengers and positive messaging: An advertising case study
