People Vs Pylons: are anti-net zero groups weaponising genuine concerns? Part 2
In the second part of this series – we share our learnings from tracking a significant rise in misleading content surrounding pylon opposition across the UK.
ACT are on a mission to supercharge the effectiveness of climate communications. We run impactful creative campaigns, and provide strategic advice for members.
Join Us For FreeWe work with NGOs, good businesses and other organisations trying to reach mainstream audiences with positive climate messages. Our mission is to supercharge the effectiveness of climate communications with advertising techniques. We want to make climate action mainstream. We can only achieve this with climate communicators breaking out of their bubbles and engaging a key target audience: the Persuadables – 69% of the UK population who are neither climate activists nor climate deniers.
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