ACT Climate Labs
ACT are on a mission to supercharge the effectiveness of climate communications. Working across the globe, we run impactful creative campaigns for mainstream audiences.
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We collaborate with partners to reach mainstream audiences with positive climate messages. We bring together international expertise in climate, advertising, and behavioural science to craft strategies that effectively engage the public, particularly the ‘Persuadables’: the majority of people worldwide who are neither climate activists nor deniers, but remain open to influence.
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Guides
The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising
A Practical Framework to Phase Out Fossil Fuel Advertising
View the Blueprint
The advertising and media industries are at a turning point.
In this report, The Five Levers For Change: a Blueprint to Phase Out Fossil Fuel Advertising, ACT offers a commercially grounded, business-first pathway for agencies and media owners
Strategic Guide: Why you should be 'prebunking'
Strategic guide: Speaking to Persuadables during the general election
Advertising Guide: why you should reconsider reach
Advertising Guide: Navigating digital algorithms with your climate message
Climate Communications Topics
Case Studies
Case Study: How to Talk About Aviation with Persuadables to Build Support
As part of ACT Climate Labs’ mission to transform global climate communications, we collaborate with NGOs on innovative projects using the power of advertising. We test new techniques and messages to cut through to hard-to-reach audiences.
This case study covers our partnership with Climate Catalyst, an NGO sparking climate action
Case Study: Refresh Britain, an integrated campaign fighting clean air and transport misinformation
Creating hope for a green industrial future in the West Midlands: An advertising case study
Enabling local climate action with trusted messengers and positive messaging: An advertising case study
